000			02185nam a22003137a 4500
001			sulb-eb0017467
003			BD-SySUS
005			20160405140657.0
008			101011s2010||||enk o ||1 0|eng|d
020			_a9780511974281 (ebook)
020			_z9780521762533 (hardback)
020			_z9780521746366 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS.
050	0	0	_aHC290.5.C6 _bW53 2011
082	0	0	_a339.4/7094309043 _222
100	1		_aWiesen, S. Jonathan, _eauthor.
245	1	0	_aCreating the Nazi Marketplace : _bCommerce and Consumption in the Third Reich / _cS. Jonathan Wiesen.
264		1	_aCambridge : _bCambridge University Press, _c2010.
300			_a1 online resource (294 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520			_aWhen the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
650		0	_aNational socialism
776	0	8	_iPrint version: _z9780521762533
856	4	0	_uhttp://dx.doi.org/10.1017/CBO9780511974281
942			_2Dewey Decimal Classification _ceBooks
999			_c38905 _d38905