| 000 | 01170nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0018519 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405161341.0 | ||
| 008 | 110510s2011 enka fo 001|0|eng d | ||
| 020 |
_a9780191724916 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dBD-SySUS _epn |
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| 050 | 4 | _aHF5415 | |
| 082 | 0 | 4 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aInside marketing _h[electronic resource] : _bpractices, ideologies, devices / _cedited by Detlev Zwick and Julien Cayla. |
| 260 |
_aOxford : _bOxford University Press, _c2011. |
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| 300 |
_a1 online resource (xi, 357 p.) : _bill. |
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| 520 | 8 | _aThis publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. | |
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aZwick, Detlev. | |
| 700 | 1 | _aCayla, Julien. | |
| 776 | 0 | 8 |
_iPrint version _z9780199576746 |
| 856 | 4 | 0 |
_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c39980 _d39980 |
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