| 000 | 01442nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0018599 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405161356.0 | ||
| 008 | 120824s2012 enka fo| 001|0|eng|d | ||
| 020 |
_a9780191751660 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dBD-SySUS _epn |
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| 050 | 4 | _aK1030 | |
| 082 | 0 | 4 |
_a346.022 _223 |
| 100 | 1 | _aBar-Gill, Oren. | |
| 245 | 1 | 0 |
_aSeduction by contract _h[electronic resource] : _blaw, economics, and psychology in consumer markets / _cOren Bar-Gill. |
| 260 |
_aOxford : _bOxford University Press, _c2012. |
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| 300 |
_a1 online resource : _bill. |
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| 520 | 8 | _a'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. | |
| 588 | _aDescription based on online resource; title from PDF title page (viewed on Aug. 24, 2012). | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer contracts. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
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| 776 | 0 | 8 |
_iPrint version _z9780199663361 |
| 856 | 4 | 0 |
_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c40060 _d40060 |
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