000			01521nam a22003377a 4500
001			sulb-eb0018926
003			BD-SySUS
005			20160405161443.0
008			100211s2010 enka fo 001|0|eng d
020			_a9780191720413 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _dBD-SySUS _epn
050		4	_aRA410.56
082	0	4	_a362.10688 _222
245	0	0	_aSocial marketing and public health _h[electronic resource] : _btheory and practice / _cedited by Jeff French with Clive Blair-Stevens, Dominic McVey Rowena Merritt.
260			_aOxford : _bOxford University Press, _c2010.
300			_a1 online resource (xiv, 351 p.) : _bill.
520	8		_aSocial marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aHealth planning.
650		0	_aSocial marketing.
650		0	_aCommunication in public health.
650		0	_aHealth promotion.
700	1		_aFrench, Jeff.
700	1		_aBlair-Stevens, Clive.
700	1		_aMcVey, Dominic.
700	1		_aMerritt, Rowena.
776	0	8	_iPrint version _z9780199550692
856	4	0	_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
942			_2Dewey Decimal Classification _ceBooks
999			_c40388 _d40388