| 000 | 01437nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0018969 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405161448.0 | ||
| 008 | 091020s2008 nyua fo 001|0|eng d | ||
| 020 |
_a9780199870745 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dBD-SySUS _epn |
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| 050 | 4 | _aHF5415 | |
| 082 | 0 | 4 |
_a658.84 _222 |
| 100 | 1 |
_aJagpal, Sharan, _d1947- |
|
| 245 | 1 | 0 |
_aFusion for profit _h[electronic resource] : _bhow marketing and finance can work together to create value / _cSharan Jagpal ; with the assistance of Shireen Jagpal. |
| 260 |
_aNew York : _bOxford University Press, _cc2008. |
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| 300 |
_a1 online resource (xxviii, 636 p.) : _bill. |
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| 520 | 8 | _aJagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points. | |
| 588 | _aDescription based on print version record. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCosts. |
|
| 700 | 1 | _aJagpal, Shireen. | |
| 776 | 0 | 8 |
_iPrint version _z9780195371055 |
| 856 | 4 | 0 |
_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c40431 _d40431 |
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