000			01965nam a22004577a 4500
001			sulb-eb0020303
003			BD-SySUS
005			20160407144744.0
006			m o d
007			cr||||||||nn|n
008			100819s2011 pau o 00 0 eng d
010			_z 2010035516
020			_a9781439903346
020			_z9781439903322 (hardcover : alk. paper)
020			_z9781439903339 (pbk. : alk. paper)
035			_a(OCoLC)719377497
040			_aMdBmJHUP _cMdBmJHUP _dBD-SySUS.
043			_an-us---
050	0	0	_aJK2281 _b.R54 2011
082	0	0	_a324.7/30973 _222
100	1		_aRidout, Travis N., _d1974-
245	1	4	_aThe persuasive power of campaign advertising _h[electronic resource] / _cTravis N. Ridout ; Michael M. Franz.
260			_aPhiladelphia : _bTemple University Press, _c2011. _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (x, 186 p. :) _bill. ;
336			_atext _btxt
337			_acomputer _bc
338			_aonline resource _bcr
504			_aIncludes bibliographical references and index.
505	0		_aThe role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
588			_aDescription based on print version record.
650		0	_aAdvertising, Political _zUnited States.
650		0	_aPolitical campaigns _zUnited States.
655		7	_aElectronic books. _2local
700	1		_aFranz, Michael M., _d1976-
710	2		_aProject Muse.
830		0	_aUPCC book collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/books/9781439903346/
942			_2Dewey Decimal Classification _ceBooks
945			_aProject MUSE - UPCC 2011 Political Science and Policy Studies
945			_aProject MUSE - UPCC 2011 Complete
999			_c41935 _d41935