000 | 00844nam a2200217 a 4500 | ||
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001 | sulb59595 | ||
008 | 130307s2007 caua b 000 0 eng d | ||
020 | _a9780761935889 (hard back) | ||
020 | _a0761935886 (hard back) | ||
040 |
_aDLC _cDLC _dBWKUK _dBAKER _dBTCTA _dAGL _dYDXCP _dDKAGE _dOCLCQ _dSINLB _dDL _dBD-SySUS |
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082 | 0 | 0 |
_a658.800954091734 _222 |
100 | 1 |
_aVelayudhan, Sanal Kumar, _d1955- |
|
245 | 1 | 0 |
_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan. |
250 | _a2nd ed. | ||
260 |
_aLos Angeles ; _aLondon : _bResponse, _c2007. |
||
300 |
_a249 p. : _bill. ; _c22 cm. |
||
504 | _aIncludes bibliographical references (p. [242]-249). | ||
650 | 0 |
_aMarketing _zIndia. |
|
650 | 0 |
_aConsumer behavior _zIndia. |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0724/2007032916.html |
999 |
_c4298 _d4298 |