000 00844nam a2200217 a 4500
001 sulb59595
008 130307s2007 caua b 000 0 eng d
020 _a9780761935889 (hard back)
020 _a0761935886 (hard back)
040 _aDLC
_cDLC
_dBWKUK
_dBAKER
_dBTCTA
_dAGL
_dYDXCP
_dDKAGE
_dOCLCQ
_dSINLB
_dDL
_dBD-SySUS
082 0 0 _a658.800954091734
_222
100 1 _aVelayudhan, Sanal Kumar,
_d1955-
245 1 0 _aRural marketing :
_btargeting the non-urban consumer /
_cSanal Kumar Velayudhan.
250 _a2nd ed.
260 _aLos Angeles ;
_aLondon :
_bResponse,
_c2007.
300 _a249 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references (p. [242]-249).
650 0 _aMarketing
_zIndia.
650 0 _aConsumer behavior
_zIndia.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0724/2007032916.html
999 _c4298
_d4298