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008 130831s2013 xxu| s |||| 0|eng d
020 _a9781430250081
_9978-1-4302-5008-1
024 7 _a10.1007/978-1-4302-5008-1
_2doi
050 4 _aQA75.5-76.95
072 7 _aUY
_2bicssc
072 7 _aCOM014000
_2bisacsh
082 0 4 _a004
_223
100 1 _aSandberg, Roy.
_eauthor.
245 1 4 _aThe Business of Android Apps Development
_h[electronic resource] :
_bMaking and Marketing Apps that Succeed on Google Play, Amazon App Store and More /
_cby Roy Sandberg, Mark Rollins.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2013.
300 _aXVIII, 168 p. 43 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aThe growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps.  This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.  This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets.  It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android.  No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
650 0 _aComputer science.
650 1 4 _aComputer Science.
650 2 4 _aComputer Science, general.
700 1 _aRollins, Mark.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781430250074
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4302-5008-1
912 _aZDB-2-CWD
942 _2Dewey Decimal Classification
_ceBooks
999 _c43271
_d43271