000 | 03682nam a22005057a 4500 | ||
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001 | sulb-eb0023221 | ||
003 | BD-SySUS | ||
005 | 20160413122340.0 | ||
007 | cr nn 008mamaa | ||
008 | 130516s2013 gw | s |||| 0|eng d | ||
020 |
_a9783319002811 _9978-3-319-00281-1 |
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024 | 7 |
_a10.1007/978-3-319-00281-1 _2doi |
|
050 | 4 | _aHD2741-HD2749 | |
072 | 7 |
_aKJR _2bicssc |
|
072 | 7 |
_aBUS104000 _2bisacsh |
|
082 | 0 | 4 |
_a658.4 _223 |
100 | 1 |
_aGross, Clifford M. _eauthor. |
|
245 | 1 | 0 |
_aToo Good To Fail _h[electronic resource] : _bCreating Marketplace Value from the World’s Brightest Minds / _cby Clifford M. Gross. |
264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2013. |
|
300 |
_aXIV, 112 p. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
||
490 | 1 |
_aManagement for Professionals, _x2192-8096 |
|
505 | 0 | _aChapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry. | |
520 | _aToo Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world’s leading research institutions to exogenously replace the “R” of corporate “R&D.” The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aCorporate governance. | |
650 | 0 | _aManagement. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aEconomic policy. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aCorporate Governance. |
650 | 2 | 4 | _aInnovation/Technology Management. |
650 | 2 | 4 | _aR & D/Technology Policy. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783319002804 |
830 | 0 |
_aManagement for Professionals, _x2192-8096 |
|
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-00281-1 |
912 | _aZDB-2-SBE | ||
942 |
_2Dewey Decimal Classification _ceBooks |
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999 |
_c45313 _d45313 |