000 02390nam a22004817a 4500
001 sulb-eb0025049
003 BD-SySUS
005 20160413122508.0
007 cr nn 008mamaa
008 130605s2013 gw | s |||| 0|eng d
020 _a9783642380914
_9978-3-642-38091-4
024 7 _a10.1007/978-3-642-38091-4
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aShin, Kwang-Yong.
_eauthor.
245 1 4 _aThe Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
_h[electronic resource] /
_cby Kwang-Yong Shin.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2013.
300 _aXII, 148 p. 30 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringerBriefs in Business,
_x2191-5482
505 0 _aIntroduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
520 _aThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aMarketing.
650 1 4 _aBusiness and Management.
650 2 4 _aMarketing.
650 2 4 _aBusiness and Management, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642380907
830 0 _aSpringerBriefs in Business,
_x2191-5482
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-38091-4
912 _aZDB-2-SBE
942 _2Dewey Decimal Classification
_ceBooks
999 _c47141
_d47141