000 | 04244nam a22004697a 4500 | ||
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001 | sulb-eb0025787 | ||
003 | BD-SySUS | ||
005 | 20160413122545.0 | ||
007 | cr nn 008mamaa | ||
008 | 130228s2013 gw | s |||| 0|eng d | ||
020 |
_a9783658015619 _9978-3-658-01561-9 |
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024 | 7 |
_a10.1007/978-3-658-01561-9 _2doi |
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050 | 4 | _aHM401-1281 | |
050 | 4 | _aHM548 | |
072 | 7 |
_aJHBL _2bicssc |
|
072 | 7 |
_aSOC026000 _2bisacsh |
|
082 | 0 | 4 |
_a306.3 _223 |
245 | 1 | 0 |
_aBranded Spaces _h[electronic resource] : _bExperience Enactments and Entanglements / _cedited by Stephan Sonnenburg, Laura Baker. |
264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer VS, _c2013. |
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300 |
_aVII, 278 p. 75 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 | _aManagement – Culture – Interpretation | |
505 | 0 | _aPlaces and Possibilities -- Facts and Figures -- Senses and Sensualities -- Stories and Situations -- Critiques and Consequences. | |
520 | _aSweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. | ||
650 | 0 | _aSocial sciences. | |
650 | 0 | _aEconomic sociology. | |
650 | 1 | 4 | _aSocial Sciences. |
650 | 2 | 4 | _aOrganizational Studies, Economic Sociology. |
700 | 1 |
_aSonnenburg, Stephan. _eeditor. |
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700 | 1 |
_aBaker, Laura. _eeditor. |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783658015602 |
830 | 0 | _aManagement – Culture – Interpretation | |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-01561-9 |
912 | _aZDB-2-SHU | ||
942 |
_2Dewey Decimal Classification _ceBooks |
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999 |
_c47879 _d47879 |