000			03329nam a22004457a 4500
001			sulb-eb0025880
003			BD-SySUS
005			20160413122552.0
007			cr nn 008mamaa
008			131001s2013 gw | s |||| 0|eng d
020			_a9783834823960 _9978-3-8348-2396-0
024	7		_a10.1007/978-3-8348-2396-0 _2doi
050		4	_aHF5415.1265
072		7	_aUF _2bicssc
072		7	_aKJE _2bicssc
072		7	_aCOM064000 _2bisacsh
072		7	_aBUS090000 _2bisacsh
082	0	4	_a658.872 _223
100	1		_aSchlee, Christian. _eauthor.
245	1	0	_aTargeted Advertising Technologies in the ICT Space _h[electronic resource] : _bA Use Case Driven Analysis / _cby Christian Schlee.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Vieweg, _c2013.
300			_aXXVI, 339 p. 80 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aFoundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising.
520			_aIn recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.   Contents ·         Types of Targeting, Definition of Advertising Formats ·         Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments ·         Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies ·         Business and Legal Aspects     Target Groups ·         Researchers and students in ICT, engineering, business administration with technological background ·         ICT engineers, new media experts, advertising professionals with technological background     The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.
650		0	_aComputer science.
650		0	_aE-commerce.
650	1	4	_aComputer Science.
650	2	4	_ae-Commerce/e-business.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834823953
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8348-2396-0
912			_aZDB-2-SCS
942			_2Dewey Decimal Classification _ceBooks
999			_c47972 _d47972