000 04128nam a22005057a 4500
001 sulb-eb0025999
003 BD-SySUS
005 20160413122600.0
007 cr nn 008mamaa
008 130413s2013 ii | s |||| 0|eng d
020 _a9788132209010
_9978-81-322-0901-0
024 7 _a10.1007/978-81-322-0901-0
_2doi
050 4 _aTA174
072 7 _aTBD
_2bicssc
072 7 _aTEC016020
_2bisacsh
072 7 _aTEC016000
_2bisacsh
082 0 4 _a620.0042
_223
100 1 _aChakravarthy, Battula Kalyana.
_eauthor.
245 1 0 _aInnovation By Design
_h[electronic resource] :
_bLessons from Post Box Design & Development /
_cby Battula Kalyana Chakravarthy, Janaki Krishnamoorthi.
264 1 _aIndia :
_bSpringer India :
_bImprint: Springer,
_c2013.
300 _aXVII, 101 p. 128 illus., 110 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPrologue -- Introduction -- The Design Process -- The Trigger -- The Motivation -- The Scenario -- The Insight -- The Product Brief -- The Idea -- The Creation -- The Final Design -- The Prototyping -- The Product -- The Production -- The Launch -- Epilogue -- The Design that Delivered -- Acknowledgements -- Suggested Readings -- Glossary of Terms.   .
520 _aThe book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product. Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. The book illustrates the stages in the design process that lead to innovation which is applicable to all types of products. To make the book more stimulating, interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye. Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology. Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today.
650 0 _aEngineering.
650 0 _aManagement.
650 0 _aIndustrial management.
650 0 _aIndustrial design.
650 0 _aEngineering design.
650 1 4 _aEngineering.
650 2 4 _aEngineering Design.
650 2 4 _aIndustrial Design.
650 2 4 _aInnovation/Technology Management.
700 1 _aKrishnamoorthi, Janaki.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9788132209003
856 4 0 _uhttp://dx.doi.org/10.1007/978-81-322-0901-0
912 _aZDB-2-ENG
942 _2Dewey Decimal Classification
_ceBooks
999 _c48091
_d48091