| 000 | 00763nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | sulb40193 | ||
| 008 | 130310s1992 ii a b 001 0 eng d | ||
| 020 | _a8172248164 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.848 _222 |
| 100 | 1 | _aJeannet, Jean-Pierre. | |
| 245 | 1 | 0 |
_aGlobal marketing strategies / _cJean-Pierre Jeannet, Hubert D. Hennessey. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bJaico publishing house, _cc1992. |
||
| 300 |
_axxiii, 899 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed. of: International marketing management. c1988. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 | _aHennessey, Hubert D. | |
| 999 |
_c4883 _d4883 |
||