| 000 | 00814 m a2200205 44500 | ||
|---|---|---|---|
| 001 | sulb-eb0027883 | ||
| 003 | BD-SySUS | ||
| 005 | 20160421121954.0 | ||
| 008 | s2008 xx |||||||||||| ||||und d | ||
| 020 | _a9780071322812 | ||
| 020 | _a | ||
| 037 | _c7,188 | ||
| 040 |
_aXX-XxUND _cXX-XxUND _dBD-SySUS |
||
| 100 | 1 |
_4A01 _aSHAH, |
|
| 245 | 1 |
_aADVERTISING N PROMOTION _b |
|
| 300 | _a1020 p. | ||
| 520 | _aThe book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising | ||
| 856 | 4 | 0 |
_uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion _zLink to access the E-book |
| 942 | _ceBooks | ||
| 999 |
_c50726 _d50726 |
||