| 000 | 01227 m a2200217 44500 | ||
|---|---|---|---|
| 001 | sulb-eb0028487 | ||
| 003 | BD-SySUS | ||
| 005 | 20160428134623.0 | ||
| 008 | s2007 xx |||||||||||| ||||und d | ||
| 020 | _a9780070668201 | ||
| 020 | _a | ||
| 037 | _c$1.00 | ||
| 040 | 1 |
_aXX-XxUND _cXX-XxUND _dBD-SySUS. |
|
| 100 | 1 |
_4A01 _aWALKER, |
|
| 245 | 1 |
_aModern Competitive Strategy, 2/e (SIE) _h[electronic resource] / |
|
| 250 | _a2 | ||
| 300 | _a370 p. | ||
| 520 | _aThe text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses. | ||
| 856 | 4 | 0 |
_uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/product/modern-competitive-strategy-2e-sie _zLink to access the E-book |
| 942 | _ceBooks | ||
| 999 |
_c52154 _d52154 |
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