000			01514 m a2200217 44500
001			sulb-eb0028746
003			BD-SySUS
005			20160428134630.0
008			s2008 xx |||||||||||| ||||und d
020			_a9780070666993
020			_a
037			_c$1.00
040	1		_aXX-XxUND _cXX-XxUND _dBD-SySUS.
100	1		_4A01 _aCATEORA,
245	1		_aInternational Marketing _h[electronic resource] /
250			_a13
300			_a920 p.
520			_aThis pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included.
856	4	0	_uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/product/international-marketing50002891 _zLink to access the E-book
942			_ceBooks
999			_c52413 _d52413