000			01267 m a2200217 44500
001			sulb-eb0030424
003			BD-SySUS
005			20160428134722.0
008			s2007 xx |||||||||||| ||||und d
020			_a9780070620223
020			_a
037			_c$1.00
040	1		_aXX-XxUND _cXX-XxUND _dBD-SySUS.
100	1		_4A01 _aBERI, G. C.,
245	1		_aMarketing Research, 4/e _h[electronic resource] /
250			_a4
300			_a597 p.
520			_aThis new edition of a well-known book continues to discuss comprehensively the tools and unique used for making research. The author uses theory and appropriate examples to help students in developing concepts. This edition includes recent marketing research activities in the Indian landscape (rural and retail market research).Apart from these new chapter, the topics of brand positioning and brand segmentation have been discuses with the help of recent examples. A new chapter on measurement and scaling has been added in this edition to make it more useful. Abundance of in-text solved examples and end-of-chapter exercise is a hallmark feature of the book.
856	4	0	_uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-4e _zLink to access the E-book
942			_ceBooks
999			_c54091 _d54091