000 | 00838 m a2200205 44500 | ||
---|---|---|---|
001 | sulb-eb0030522 | ||
003 | BD-SySUS | ||
005 | 20160428134724.0 | ||
008 | s2008 xx |||||||||||| ||||und d | ||
020 | _a9780071322812 | ||
020 | _a | ||
037 | _c7,188 | ||
040 | 1 |
_aXX-XxUND _cXX-XxUND _dBD-SySUS. |
|
100 | 1 |
_4A01 _aSHAH, |
|
245 | 1 |
_aADVERTISING N PROMOTION _h[electronic resource] / |
|
300 | _a1020 p. | ||
520 | _aThe book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising | ||
856 | 4 | 0 |
_uhttp://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion _zLink to access the E-book |
942 | _ceBooks | ||
999 |
_c54189 _d54189 |