| 000 | 00855nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | Sulb0051335 | ||
| 003 | BD-SySUS | ||
| 005 | 20160516102327.0 | ||
| 008 | 160516s2001 ohua b 001 0 eng | ||
| 010 | _a 00036524 | ||
| 020 | _a0324023170 (package: book & CD) | ||
| 020 | _a0324028407 (book only) | ||
| 020 | _a0324037139 (CD only) | ||
| 040 |
_aDLC _cDLC _dBD-SySUS |
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_a658.83 _222 _bMCM |
| 100 | 1 |
_aMcDaniel, Carl D. _922490 |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _914885 |
|
| 700 | 1 |
_aGates, Roger H., _d1942- _922532 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c59392 _d59392 |
||