| 000 | 01191nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | sulb0051357 | ||
| 003 | BD-SySUS | ||
| 005 | 20160516112418.0 | ||
| 008 | 160516s2003 enka b 001 0 eng d | ||
| 020 | _a0749442131 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.827 _222 _bGEG |
| 100 | 1 |
_aVan Gelder, Sicco, _d1964- _922585 |
|
| 245 | 1 | 0 |
_aGlobal brand strategy : _bunlocking brand potential across countries, cultures & markets / _cSicco Van Gelder. |
| 260 |
_aLondon ; _aSterling, VA : Kogan Page, _c2003. |
||
| 300 |
_aix, 260 p. : _bill. ; _c20 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand. | |
| 650 | 0 |
_aBrand name products _xPlanning. _922586 |
|
| 650 | 0 |
_aBranding (Marketing) _922587 |
|
| 650 | 0 |
_aBrand name products _xManagement. _922588 |
|
| 650 | 0 |
_aExport marketing. _922589 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c59417 _d59417 |
||