| 000 | 00937nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | sulb0034329 | ||
| 003 | BD-SySUS | ||
| 005 | 20160516123235.0 | ||
| 008 | 160516s1996 ohuab b 001 0 eng | ||
| 020 | _a0538849487 | ||
| 040 |
_aDLC _cDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8 _220 _bLAM |
| 100 | 1 |
_aLamb, Charles W. _922488 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western Publishing, _cc1996. |
||
| 300 |
_aliii, 890 p. : _bill. (some col.), col. maps ; _c29 cm. |
||
| 500 | _aRev. ed. of: Principles of marketing, 1993. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _911040 |
|
| 650 | 0 |
_aMarketing _xManagement. _911041 |
|
| 700 | 1 |
_aHair, Joseph F. _922489 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _922490 |
|
| 700 | 1 | 2 |
_aLamb, Charles W. _tPrinciples of marketing. _922685 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c59455 _d59455 |
||