| 000 | 00999nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | sulb0053455 | ||
| 003 | BD-SySUS | ||
| 005 | 20160516124855.0 | ||
| 008 | 160516s2003 ii a 001 0 eng d | ||
| 020 | _z8120322592 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.872 _223 _bANS |
| 100 | 1 |
_aAndersen, Alan R. _922704 |
|
| 245 | 1 | 0 |
_aStrategic marketing for nonprofit organizatrions / _cAlan R. Andersen |
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _cc2003. |
||
| 300 |
_avii, 536 p. : _billustrations ; _c24 cm |
||
| 500 | _aIncludes index. | ||
| 520 | _a"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- | ||
| 650 | 0 |
_aInternet marketing _xSocial aspects. _922705 |
|
| 650 | 0 |
_aOnline social networks. _922706 |
|
| 650 | 0 |
_aSocial media. _922707 |
|
| 650 | 0 |
_aMarketing _xSocial aspects. _922708 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c59466 _d59466 |
||