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_aPillai, R. S. N. _922783 |
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_aModern marketing : _bprinciples and practices / _cR. S. N. Pillai; Bagavathi. |
| 250 | _arev. ed. | ||
| 260 |
_aRam Nagar, New Delhi : _bS. Chand & Company, _cc1987. |
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| 300 |
_aviii, 401 p. : _bill. ; _c24 cm. |
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_aMarketing. _911040 |
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_aBagavathi, _922784 |
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