| 000 | 00958nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | sulbI001895 | ||
| 003 | BD-SySUS | ||
| 005 | 20160629102250.0 | ||
| 008 | 160629s2014 enka b 001 0 eng d | ||
| 020 | _a9781107031203 (hardback : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dD LC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a302.231 _223 _b MOS |
| 100 | 1 |
_aMoe, Wendy W. _928091 |
|
| 245 | 1 | 0 |
_aSocial media intelligence / _cWendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. |
| 260 |
_aNew York : _bCambridge university press, _cc2014. |
||
| 300 |
_ax, 194 pages : _billustrations ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumers _xResearch. _928092 |
|
| 650 | 0 |
_aSocial media. _922707 |
|
| 650 | 0 |
_aMarketing _xSocial aspects. _922708 |
|
| 650 | 0 |
_aInternet marketing _xSocial aspects. _922705 |
|
| 700 | 1 |
_aSchweidel, David A., _d1981- _928093 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c62099 _d62099 |
||