000			03398nam a22002657a 4500
001			sulbI001729
003			BD-SySUS
005			20160629120656.0
008			160629s2015 enka b 001 0 eng d
020			_a9781107087354 (hardback)
035			_a(DNLM)101636103
040			_aDNLM/DLC _cDLC _erda _dDLC _dBD-SySUS
082	0	0	_a610.28 _223 _bBIO
245	0	0	_aBiodesign : _bthe process of innovating medical technologies / _ceditors, Paul G. Yock, Stefanos Zenios, Josh Makower, Todd J. Brinton, Uday N. Kumar, F. T. Jay Watkins ; principal writer, Lyn Denend ; specialty editor, Thomas M. Krummel ; web editor, Christine Q. Kurihara.
250			_aSecond edition
260			_aCambridge, England : _bCambridge University Press, _cc2015.
300			_axiii, 839 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Preface; Focus on value; Global perspectives; Process insights; Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus; 1.2 Needs exploration; 1.3 Need statement development; Case study; Stage 2. Needs Screening: 2.1 Disease state fundamentals; 2.2 Existing solutions; 2.3 Stakeholder analysis; 2.4 Market analysis; 2.5 Needs selection; Case study; Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation; 3.2 Initial concept selection; Case study; Stage 4. Concept Screening: 4.1 Intellectual property basics; 4.2 Regulatory basics; 4.3 Reimbursement basics; 4.4 Business models; 4.5 Concept exploration and testing; 4.6 Final concept selection; Case study; Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy; 5.2 R&D strategy; 5.3 Clinical strategy; 5.4 Regulatory strategy; 5.5 Quality management; 5.6 Reimbursement strategy; 5.7 Marketing and stakeholder strategy; 5.8 Sales and distribution strategy; 5.9 Competitive advantage and business strategy; Case study; Stage 6. Business Planning: 6.1 Operating plan and financial model; 6.2 Strategy integration and communication; 6.3 Funding approaches; 6.4 Alternate pathways; Case study; About the author team; Image credits; Glossary; Index.
520			_a"This step-by-step guide to medical technology innovation, now in full color, has been rewritten to reflect recent trends of industry globalization and value-conscious healthcare. Written by a team of medical, engineering, and business experts, the authors provide a comprehensive resource that leads students, researchers, and entrepreneurs through a proven process for the identification, invention, and implementation of new solutions. Case studies on innovative products from around the world, successes and failures, practical advice, and end-of-chapter 'Getting Started' sections encourage readers to learn from real projects and apply important lessons to their own work. A wealth of additional material supports the book, including a collection of nearly 100 videos created for the second edition, active links to external websites, supplementary appendices, and timely updates on the companion website at ebiodesign.org. Readers can access this material quickly, easily, and at the most relevant point in the text from within the ebook"--Provided by publisher.
650	1	2	_aBiomedical Engineering _xorganization & administration. _928233
650	1	2	_aBiomedical Technology. _925887
700	1		_aYock, Paul G., _eeditor. _928234
942			_2ddc _cBK
999			_c62158 _d62158