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020 _a9781118256176
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020 _a1118256174
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020 _a0470496355
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020 _z9780470496350
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050 4 _aHD62.15
_b.C34 2009eb
082 0 4 _a658.4/013
_222
049 _aMAIN
100 1 _aCalloway, Joe.
245 1 0 _aBecoming a category of one :
_bhow extraordinary companies transcend commodity and defy comparison /
_cJoe Calloway.
250 _a2nd ed., rev. and updated.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c©2009.
300 _a1 online resource (xiv, 251 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aWe just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
588 0 _aPrint version record.
520 _aA revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.
650 0 _aBenchmarking (Management)
650 0 _aCorporate image.
650 0 _aBrand name products.
650 4 _aBenchmarking (Management)
650 4 _aBrand name products.
650 4 _aCorporate image.
650 7 _aBenchmarking (Management)
_2fast
_0(OCoLC)fst00830291
650 7 _aBrand name products.
_2fast
_0(OCoLC)fst00837883
650 7 _aCorporate image.
_2fast
_0(OCoLC)fst00879659
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aCalloway, Joe.
_tBecoming a category of one.
_b2nd ed., rev. and updated.
_dHoboken, N.J. : John Wiley & Sons, ©2009
_z0470496355
_w(DLC) 2009014323
_w(OCoLC)318292712
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118256176
_zWiley Online Library [Free Download only for SUST IP]
938 _aBooks 24x7
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938 _aBaker and Taylor
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938 _aEBL - Ebook Library
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938 _aebrary
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