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020			_a0470932988 _q(electronic bk.)
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082	0	4	_a658.8/72 _222
049			_aMAIN
100	1		_aZimmerman, Jan.
245	1	0	_aSocial media marketing all-in-one for dummies / _cby Jan Zimmerman and Doug Sahlin.
246	3		_aSocial media marketing all-in-1 for dummies
260			_aHoboken, NJ : _bWiley, _c©2010.
300			_a1 online resource (xxii, 818 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aFor dummies
505	0		_aCover13; -- About the Authors -- Dedications -- Authors Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Dont Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media Ps & Qs -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically -- Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Site and Content for Search Engines -- Building Effective Inbound Links -- Optimizing Social Media for Search Engines -- Gaining Visibility in Real-Time Search -- Monitoring Your Search Engine Ranking -- Chapter 3: Using Social Bookmarks and Social News -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Book III: Blogs, Podcasts, and Vlogs -- Contents at a Glance -- Chapter 1: Developing Your Strategic Mix -- Welcome to the Wild World of Multimedia Social Media -- Determining Your Lofty 8212; or Not So Lofty 8212; Goals -- Putting the Wheels in Motion -- Introducing Yourself to the Online World -- Chapter 2: Building Your Blog -- Choosing a Blogging Application and Web Host -- Using a Blog Hosting Service -- Setting Up Your WordPress Blog -- Discovering the Fine Art of Blogging -- Chapter 3: Creating a Podcast -- Getting Your Podcast Ducks in a Row -- Recording Your Podcast -- Its a Wrap 82.
588	0		_aPrint version record.
520			_aBe sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line! Open the book and find: Why social media should be part of your marketing mix Advice on planning your social media strategy How to manage a cybersocial campaign Social media etiquette ti.
650		0	_aInternet marketing.
650		0	_aOnline social networks.
650		4	_aBusiness.
650		7	_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aOnline social networks. _2fast _0(OCoLC)fst01741311
655		4	_aElectronic books.
700	1		_aSahlin, Doug.
776	0	8	_iPrint version: _aZimmerman, Jan. _tSocial media marketing all-in-one for dummies. _dHoboken, NJ : Wiley, ©2010 _z9780470584682 _w(DLC) 2010933470 _w(OCoLC)615853042
830		0	_a--For dummies.
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118257661 _zWiley Online Library [Free Download only for SUST IP]
938			_aBooks 24x7 _bB247 _nbkb00040815
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