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_a658.8/34 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aLaursen, Gert H. N. | |
| 245 | 1 | 0 |
_aBusiness analytics for Sales and Marketing Managers : _bHow to Compete in the Information Age / _cGert H.N. Laursen. |
| 260 |
_aHoboken, N.Y. : _bJohn Wiley & Sons, _c[2011], ©2011. |
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| 300 | _a1 online resource (xiii, 242 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
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| 380 | _aBibliography | ||
| 490 | 1 |
_aWiley and SAS Business Series ; _v41 |
|
| 520 |
_a"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPreface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy. | |
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aConsumers' preferences _xResearch. |
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| 650 | 0 |
_aConsumers _xResearch. |
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| 650 | 4 | _aBusiness planning. | |
| 650 | 4 |
_aConsumers' preferences _xResearch. |
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| 650 | 4 |
_aConsumers _xResearch. |
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| 650 | 4 | _aManagement information systems. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xResearch. _2bisacsh |
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| 650 | 7 |
_aConsumers' preferences _xResearch. _2fast _0(OCoLC)fst00876448 |
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| 650 | 7 |
_aConsumers _xResearch. _2fast _0(OCoLC)fst00876427 |
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| 655 | 4 | _aElectronic books. | |
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_iPrint version: _aLaursen, Gert H.N. _tBusiness analytics for Sales and Marketing Managers. _dHoboken, New York : John Wiley & Sons, [2011], ©2011 _z9780470912867 _w(DLC) 2010050384 _w(OCoLC)664666872 |
| 830 | 0 |
_aWiley and SAS business series ; _v41. |
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_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119200673 _zWiley Online Library [Free Download only for SUST IP] |
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