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082 0 4 _a658.816
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049 _aMAIN
245 0 0 _aPricing and profitability management :
_ba practical guide for business leaders /
_cJulie M. Meehan [and others].
260 _aSingapore ;
_aHoboken, NJ :
_bJohn Wiley & Sons (Asia),
_c©2011.
300 _a1 online resource (xv, 310 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to Pricing and Profitability Management -- Conducting a Pricing and Profitability Diagnostic -- Developing an Effective Pricing Strategy -- Price Execution -- Advanced Analytics and Price Setting -- Achieving Effective Organizational Alignment and Governance -- Pricing Technology and Data Management -- Integrating Tax and Regulatory Policies with the Pricing Strategy -- Pricing as a Sustainable Competitive Advantage -- What Is Value and Why Is It So Difficult to Measure?
588 0 _aPrint version record.
520 _aA comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization. Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitab.
650 0 _aPricing.
650 0 _aProfit.
650 4 _aMarketing
_xDecision making.
650 4 _aMarketing
_xManagement.
650 4 _aPricing.
650 4 _aProfessional corporations
_xPrices.
650 4 _aProfit.
650 7 _aBUSINESS & ECONOMICS
_xSales & Selling
_xManagement.
_2bisacsh
650 7 _aPricing.
_2fast
_0(OCoLC)fst01076230
650 7 _aProfit.
_2fast
_0(OCoLC)fst01078608
655 4 _aElectronic books.
700 1 _aMeehan, Julie M.
776 0 8 _iPrint version:
_tPricing and profitability management.
_dSingapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011
_z9780470825273
_w(OCoLC)636910373
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119199564
_zWiley Online Library [Free Download only for SUST IP]
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