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_a9781118106686 _q(electronic bk.) |
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_a1118106687 _q(electronic bk.) |
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_a(OCoLC)757511604 _z(OCoLC)843066532 _z(OCoLC)957243077 |
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037 |
_a10.1002/9781118106686 _bWiley InterScience _nhttp://www3.interscience.wiley.com |
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050 | 4 |
_aHD60 _b.C6347 2011 |
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082 | 0 | 4 |
_a658.4/08 _223 |
084 |
_aBUS002000 _2bisacsh |
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049 | _aMAIN | ||
100 | 1 | _aCoombs, W. Timothy. | |
245 | 1 | 0 |
_aManaging corporate social responsibility : _ba communication approach / _cW. Timothy Coombs, Sherry J. Holladay. |
260 |
_aMalden, MA : _bWiley-Blackwell, _c2011. |
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300 | _a1 online resource | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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505 | 0 | 0 |
_tConceptualizing corporate social responsibility -- _tStrategic CSR -- _tCSR scanning and monitoring -- _tFormative research -- _tCreate the CSR initiative -- _tCommunicate the CSR initiative -- _tEvaluation and feedback -- _tCSR issues -- _tReferences -- _tIndex. |
520 |
_a"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "-- _cProvided by publisher. |
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520 |
_a"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- _cProvided by publisher. |
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504 | _aIncludes bibliographical references and index. | ||
588 | 0 | _aPrint version record. | |
650 | 0 | _aSocial responsibility of business. | |
650 | 0 | _aBusiness communication. | |
650 | 7 |
_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh |
|
650 | 7 |
_aBusiness communication. _2fast _0(OCoLC)fst00842419 |
|
650 | 7 |
_aSocial responsibility of business. _2fast _0(OCoLC)fst01122851 |
|
655 | 4 | _aElectronic books. | |
700 | 1 | _aHolladay, Sherry J. | |
710 | 2 | _aWiley InterScience (Online service) | |
776 | 0 | 8 |
_iPrint version: _aCoombs, W. Timothy. _tManaging corporate social responsibility. _dMalden, MA : Wiley-Blackwell, 2011 _z9781444336290 _w(DLC) 2011017060 _w(OCoLC)711044751 |
856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118106686 _zWiley Online Library [Free Download only for SUST IP] |
938 |
_aebrary _bEBRY _nebr10642582 |
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_aIngram Digital eBook Collection _bIDEB _ncis24502843 |
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_aYBP Library Services _bYANK _n7067018 |
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