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_a10.1002/9781118349212 _bWiley InterScience _nhttp://www3.interscience.wiley.com |
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_a658.8/12015195 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aKumar, V., _d1957- |
|
| 245 | 1 | 0 |
_aStatistical methods in customer relationship management / _cV. Kumar, J. Andrew Petersen. |
| 260 |
_aChichester, West Sussex, United Kingdom : _bWiley, _c2012. |
||
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
||
| 380 | _aBibliography | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. | |
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 520 | _aStatistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 |
_aCustomer relations _xManagement _xStatistical models. |
|
| 650 | 4 |
_aCustomer relations _xManagement. |
|
| 650 | 4 |
_aCustomer relations _xManagement _xStatistical models. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xCustomer Relations. _2bisacsh |
|
| 650 | 7 |
_aCustomer relations / Management. _2local |
|
| 650 | 7 |
_aCustomer relations / Management / Statistical models. _2local |
|
| 655 | 4 | _aElectronic books. | |
| 655 | 0 | _aElectronic books. | |
| 700 | 1 | _aPetersen, J. Andrew. | |
| 776 | 0 | 8 |
_iPrint version: _aKumar, V., 1957- _tStatistical methods in customer relationship management. _dHoboken, N.J. : Wiley, 2012 _z9780821395387 _w(DLC) 2012012175 |
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_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118349212 _zWiley Online Library [Free Download only for SUST IP] |
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