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020 _a1119207851
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020 _z1118404874
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020 _z9781118404867
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020 _z9781444337662 (hardback)
020 _z9781118404843 (cloth)
020 _z111840484X (cloth)
020 _a9781118404874
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020 _a1118404874
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035 _a(OCoLC)793503527
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037 _a7C358928-D8B5-401B-8E51-9EC619FD9E6B
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042 _apcc
050 0 0 _aHD59
072 7 _aBUS
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082 0 0 _a659.20285/4678
_223
049 _aMAIN
245 0 0 _aShare this :
_bthe social media handbook for PR professionals /
_cChartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.
260 _aChichester, West Sussex, United Kingdon :
_bJohn Wiley & Sons Ltd,
_c2012.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
588 _aDescription based on print version record and CIP data provided by publisher.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
520 _aShare This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.
650 0 _aPublic relations.
650 0 _aSocial media.
650 7 _aBUSINESS & ECONOMICS
_xPublic Relations.
_2bisacsh
650 7 _aPublic relations.
_2fast
_0(OCoLC)fst01082892
650 7 _aSocial media.
_2fast
_0(OCoLC)fst01741098
650 7 _aElectronic books
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655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
700 1 _aWaddington, Stephen.
710 2 _aChartered Institute of Public Relations.
776 0 8 _iPrint version:
_tShare this
_dChichester : John Wiley & Sons, 2012
_z9781444337662 (hardback)
_w(DLC) 2012019131
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119207856
_zWiley Online Library [Free Download only for SUST IP]
938 _aEBL - Ebook Library
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