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010			_a 2013002488
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050	0	0	_aQA76.9.D343
072		7	_aCOM _x021030 _2bisacsh
082	0	0	_a006.3/12 _223
049			_aMAIN
100	1		_aLedolter, Johannes.
245	1	0	_aData mining and business analytics with R / _cJohannes Ledolter, University of Iowa.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2013]
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
588	0		_aPrint version record and CIP data provided by publisher.
520			_aCollecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: * A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools * Illustrations of how to use the outlined concepts in real-world situations * Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials * Numerous exercises to help readers with computing skills and deepen their understanding of the material. Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.
505	0		_aIntroduction -- Processing the information and getting to know your data -- Standard linear regression -- Local polynomial regression: a nonparametric regression approach -- Importance of parsimony in statistical modeling -- Penalty-based variable selection in regression models with many parameters (LASSO) -- Logistic regression -- Binary classification, probabilities, and evaluating classification performance -- Classification using a nearest neighbor analysis -- The Naïve Bayesian analysis: a model predicting a categorical response from mostly categorical predictor variables -- Multinomial logistic regression -- More on classification and a discussion on discriminant analysis -- Decision trees -- Further discussion on regression and classification trees, computer software, and other useful classification methods -- Clustering -- Market basket analysis: association rules and lift -- Dimension reduction: factor models and principal components -- Reducing the dimension in regressions with multicollinear inputs: principal components regression and partial least squares -- Text as data: text mining and sentiment analysis -- Network data -- Appendices: A. Exercises -- B. References.
650		0	_aData mining.
650		0	_aR (Computer program language)
650		0	_aCommercial statistics.
650		7	_aCOMPUTERS _xDatabase Management _xData Mining. _2bisacsh
650		7	_aCommercial statistics. _2fast _0(OCoLC)fst00869640
650		7	_aData mining. _2fast _0(OCoLC)fst00887946
650		7	_aR (Computer program language) _2fast _0(OCoLC)fst01086207
655		4	_aElectronic books.
776	0	8	_iPrint version: _aLedolter, Johannes. _tBusiness analytics and data mining with R. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118447147 _w(DLC) 2013000330
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118596289 _zWiley Online Library [Free Download only for SUST IP]
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