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049 _aMAIN
100 1 _aLaMattina, John L.
245 1 0 _aDevalued and Distrusted :
_bCan the Pharmaceutical Industry Restore Its Broken Image? /
_cJohn L. LaMattina, PhD.
260 _aHoboken, New Jersey :
_bWiley,
_c[2013]
300 _a1 online resource (ix, 125 pages)
336 _atext
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_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
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347 _adata file
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500 _aIncludes index.
500 _aMachine generated contents note: Introduction Part 1. "The 4 secrets that drug companies don't want you to know" part 2. What has happened to R & D productivity? a. impact of mergers b. impact of FDA c. impact of payers Part 3. Challenges in key therapeutic areas for improving health a. cancer b. diseases of the brain c. cardiovascular disease d. diabetes e. bacterial Infections part 4. Improving R & D output a. view of others b. personal vision part 5. Restoring the pharma image part 6. Final thoughts.
588 0 _aPrint version record.
520 _a"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
505 0 _a1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts.
650 0 _aPharmaceutical industry
_xCorrupt practices.
650 4 _aMedical.
650 7 _aMEDICAL
_xPharmacology.
_2bisacsh
650 7 _aPharmaceutical industry
_xCorrupt practices.
_2fast
_0(OCoLC)fst01060133
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aLaMattina, John L.
_tDevalued and distrusted.
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]
_z9781118487471
_w(DLC) 2012032915
_w(OCoLC)811597120
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118511329
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