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008 130516s2011 iau o 000 0 eng d
040 _aDG1
_beng
_cDG1
_dCUS
_dNOC
_dOCLCO
_dOCLCF
_dOCLCO
_dYDXCP
_dOCLCQ
_dBD-SySUS
019 _a902649388
020 _a9781118703977
_q(electronic bk.)
020 _a1118703979
_q(electronic bk.)
020 _z9781118691694
020 _z1118691695
029 1 _aAU@
_b000051629285
029 1 _aGBVCP
_b786695129
029 1 _aNZ1
_b15340584
029 1 _aDEBBG
_bBV043395876
035 _a(OCoLC)843197911
_z(OCoLC)902649388
050 4 _aHD62.6
_b.B37 2011
082 0 4 _a658/.048
_223
049 _aMAIN
245 0 0 _aBasics of nonprofit publicity :
_bwinning strategies for news releases, press conferences and media relations /
_cedited by Scott C. Stevenson.
260 _aSioux City, Iowa :
_bStevenson, Inc.,
_c2011.
300 _a1 online resource (44 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCrafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
588 0 _aOnline resource; title from PDF title page (Wiley; viewed on May 16, 2013).
650 0 _aNonprofit organizations
_xPublic relations.
650 0 _aNonprofit organizations
_xManagement.
650 7 _aNonprofit organizations
_xManagement.
_2fast
_0(OCoLC)fst01038913
650 7 _aNonprofit organizations
_xPublic relations.
_2fast
_0(OCoLC)fst01038929
655 4 _aElectronic books.
700 1 _aStevenson, Scott C.
776 0 8 _iPrint version:
_tBasics of nonprofit publicity.
_dSioux City, Iowa : Stevenson, Inc., 2011
_z9781118691694
_w(OCoLC)828488459
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118703977
_zWiley Online Library [Free Download only for SUST IP]
938 _aYBP Library Services
_bYANK
_n10350718
994 _a92
_bDG1
999 _c64236
_d64236