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082 0 0 _a658.4/038
_223
049 _aMAIN
100 1 _aBaesens, Bart.
245 1 0 _aAnalytics in a big data world :
_bthe essential guide to data science and its applications /
_cBart Baesens.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2014]
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWiley & SAS business series
588 0 _aPrint version record and CIP data provided by publisher.
504 _aIncludes bibliographical references and index.
520 _aThe guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really...
505 0 _aBig Data and Analytics -- Data Collection, Sampling, and Preprocessing -- Predictive Analytics -- Descriptive Analytics -- Survival Analysis -- Social Network Analytics -- Analytics: Putting It All to Work -- Example Applications.
650 0 _aBig data.
650 0 _aManagement
_xStatistical methods.
650 0 _aManagement
_xData processing.
650 0 _aDecision making
_xData processing.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aBig data.
_2fast
_0(OCoLC)fst01892965
650 7 _aDecision making
_xData processing.
_2fast
_0(OCoLC)fst00889041
650 7 _aManagement
_xData processing.
_2fast
_0(OCoLC)fst01007162
650 7 _aManagement
_xStatistical methods.
_2fast
_0(OCoLC)fst01007232
655 4 _aElectronic books.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aBaesens, Bart.
_tAnalytics in a big data world.
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2014]
_z9781118892701
_w(DLC) 2014001550
830 0 _aWiley and SAS business series.
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119204183
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