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082 0 4 _a361.7
049 _aMAIN
100 1 _aDresner, Steven,
_d1970-
245 1 0 _aCrowdfunding :
_ba guide to raising capital on the internet /
_cby Steven Dresner.
260 _aHoboken :
_bWiley,
_c2014.
300 _a1 online resource (268 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aBloomberg Financial
588 0 _aPrint version record.
505 0 _aCrowdfunding: A Guide to Raising Capital on the Internet; Copyright; Contents; Acknowledgments; Introduction; Part 1: The Business of Crowdfunding; Chapter 1: Crowdfunding: A Historical Perspective; Crowdfunding Isn't New; Why Crowdfunding Disappeared; Regulation D, Sarbanes-Oxley, and Regulatory Reform; The Modern Era; Chapter 2: Understanding the "Crowd"; Quality Entrepreneurs and Ideas; Working on the Fundamentals for Crowdfunding: First Things First; Finding a Solution, Filling a Need; What They Did Right; What They Did Wrong; How Small Business Owners Can Prepare for Crowd Investing.
505 8 _aA Radically Transformed EnvironmentChapter 3: A Statistical View of Crowdfunding; The Marketplace; The Crowdfunding World Map; Crowdfunding Models; Financial versus Nonfinancial Return Crowdfunding; Donation-Based Crowdfunding; Rewards-Based Crowdfunding; Lending-Based Crowdfunding; Equity-Based Crowdfunding; The Market Outlook; Chapter 4: Current Market Dynamics; Rewards-Based Crowdfunding; Investment Crowdfunding; Equity Crowdfunding; Debt-Based Crowdfunding; Charity/Donation Crowdfunding; Niche Crowdfunding Platforms; Real Estate; Alternative Energy; Hardware; Film; Concerts/Events.
505 8 _aBook PublishingBeer; Apps; Education; Market Testing with Rewards-Based Crowdfunding; Pretail: The Consumer Comes First; Crowdsourced Feedback; The Pitfalls of Crowd Wisdom; Managing the Crowd's Feedback; Examples: Pretail in Action; Broker-Dealers Entering the "Accredited" Crowdfunding Space; Crowdfunding as a Political Tool; Fraud in Noninvestment Crowdfunding; Defining Fraud; The Risks of Fraudulent Crowdfunding; Examples of Rewards-Based Crowdfunding Fraud; How to Protect Yourself; No Fraud in Investment Crowdfunding? (Not Yet at Least); Additional Resources.
505 8 _aPart 2: Preparing for Your Crowdfunding CampaignChapter 5: Business Planning in Preparation for a Crowdfunding Campaign; Writing a Business Plan Disclosure Document; Basic Information; Description of the Business; Description of Financial Condition; Use of Proceeds and Offering Amount; Valuing Your Company: Pricing Securities and Understanding Capital Structure; Reviewed versus Audited Financial Statements; Budgeting, Projections, and Forecasting; Conclusion; Chapter 6: Protecting Your Intellectual Property; The Importance of Protecting IP on Crowdfunding Platforms; Patents: Protecting Ideas.
505 8 _aThe Nuts and Bolts of PatentsCrowdfunding Risks and the Provisional Patent Application; The America Invents Act; Copyright: Protection of Creative Works; Crowdfunding Risks with Copyrightable Material; Trademark: Designations of Source or Origin; Crowdfunding Risks with Trademarks; Trade Secret Protection; Crowdfunding Risks with Trade Secrets; IP Portfolio Management: A Best Practice; Chapter 7: Understanding Your Investor Options; The Decision to Bring on Investors; Benefits; Drawbacks; General Obligations to Investors; Regulatory Obligations; Nonaccredited versus Accredited Investors.
500 _aInvestor Education Obligations.
520 _aA groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of DealFlow Media, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the n.
504 _aIncludes bibliographical references and index.
650 0 _aElectronic fund raising.
650 0 _aSmall business
_xFinance.
650 0 _aNew business enterprises
_xFinance.
650 4 _aElectronic fund raising.
650 4 _aElectronic fund raising. Small business
_xFinance.
650 4 _aNew business enterprises
_xFinance.
650 7 _aPOLITICAL SCIENCE
_xPublic Policy
_xSocial Services & Welfare.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xHuman Services.
_2bisacsh
650 7 _aElectronic fund raising.
_2fast
_0(OCoLC)fst00907203
650 7 _aNew business enterprises
_xFinance.
_2fast
_0(OCoLC)fst01036838
650 7 _aSmall business
_xFinance.
_2fast
_0(OCoLC)fst01121265
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aDresner, Steven.
_tCrowdfunding : A Guide to Raising Capital on the Internet.
_dHoboken : Wiley, ©2014
_z9781118492970
830 0 _aBloomberg financial series.
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118746974
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