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| 020 | _z9781118789353 | ||
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| 049 | _aMAIN | ||
| 245 | 0 | 4 |
_aThe concise encyclopedia of communication / _cedited by Wolfgang Donsbach. |
| 264 | 1 |
_aMalden, MA : _bWiley Blackwell, _c2015. |
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| 300 | _a1 online resource. | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record and CIP data provided by publisher. | ||
| 505 | 0 | _aTitle Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural. | |
| 505 | 8 | _aAdvertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building. | |
| 505 | 8 | _aCommunication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC. | |
| 520 | _aThis concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in. | ||
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_aCommunication. _2fast _0(OCoLC)fst00869952 |
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_aCommunication _xEncyclopedias. |
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| 650 | 4 |
_aInformation theory _xEncyclopedias. |
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| 650 | 4 |
_aLinguistics _xEncyclopedias. |
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| 655 | 4 | _aElectronic books. | |
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_aEncyclopedias. _2fast _0(OCoLC)fst01423798 |
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| 700 | 1 |
_aDonsbach, Wolfgang, _d1949- _eeditor. |
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| 776 | 0 | 8 |
_iPrint version: _tConcise encyclopedia of communication _dMalden, MA : John Wiley & Sons Inc., 2015 _z9781118789308 _w(DLC) 2014029776 |
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_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118789353 _zWiley Online Library [Free Download only for SUST IP] |
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