000 00907nam a2200253 a 4500
001 sulb37600
008 940718s1995 ilua b 001 0 eng d
020 _a0256139725
040 _aDLC
_cDLC
_dDLC
_dBD-SySUS
082 0 0 _a658.83420973
_222
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bimplications for marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a6th ed.
260 _aChicago :
_bIrwin,
_cc1995.
300 _axix, 649 p. :
_bill. (some col.) ;
_c27 cm.
440 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 0 _aConsumer behavior
_zUnited States.
650 0 0 _aMarket surveys
_zUnited States.
650 0 0 _aConsumer behavior
_zUnited States
_xCase studies.
650 0 0 _aMarket surveys
_zUnited States
_xCase studies.
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
999 _c6569
_d6569