| 000 | 00634nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | sulb41516 | ||
| 008 | 130317s1996 mnua b 001 0 eng d | ||
| 020 | _a0314071458 (Soft : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aBasic marketing / _cWilliam G. Zikmund, Michael D'Amico. |
| 260 |
_aMinneapolis/St. Paul : _bWest Pub. Co., _cc1996. |
||
| 300 |
_axxv, 369 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 325-336) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aD'Amico, Michael. | |
| 999 |
_c6999 _d6999 |
||