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005 | 20180521111350.0 | ||
008 | 180521s2013 ii a b 001 0 eng d | ||
020 | _a9788120348851 | ||
040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dBWX _dIAR _dJHE _dAU@ _dBD-SySUS |
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082 | 0 | 4 |
_a658.4012 _222 _bDAS |
100 | 1 |
_aDavid, Fred R. _929036 |
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245 | 0 | 0 |
_aStrategic management concepts and cases : _ba competitive advantage approach / _cFred R. David. |
246 | 1 | 4 | _aStrategic concepts management |
250 | _a14th ed. | ||
260 |
_aIndia : _bPHI Learning, _cc2013. |
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300 |
_aVerious paging : _bill. ; _c28 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aOverview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. | |
650 | 0 |
_aStrategic planning. _929037 |
|
650 | 0 |
_aStrategic planning _vCase studies. _99809 |
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942 |
_2ddc _cBK |
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999 |
_c73108 _d73108 |