000			01485cam a22003138i 4500
001			sulb0073281
003			BD-SySUS
005			20191203122455.0
008			190913s2018 flu b 000 0 eng
010			_a1027556320
020			_a9780815365532 _q(hardback)
020			_a9781498777209 _q(paperback)
040			_aDLC _beng _erda _cDLC _dBD-SySUS
042			_apcc
050	0	0	_aZ250.7 _b.B67 2018
082	0	0	_a686.224 _223 _bBOD
100	1		_aBoss, Stephen, _eauthor. _933540
245	1	0	_aDigital type design for branding : _bdesigning letters from their source / _cStephen Boss.
260			_a[SL] _bChapman and Hall, _c2018.
263			_a1801
300			_av, 114 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
520			_a"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
650		0	_aType and type-founding _xDigital techniques. _928111
650		0	_aBranding (Marketing) _933541
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c74656 _d74656