000			01735cam a22003858i 4500
001			sulb0073464
003			BD-SySUS
005			20191210111638.0
008			170227s2017 nyu b 001 0 eng
010			_a 2017000645
020			_a9781138655805
020			_a1138655805
020			_a9781138655805 (pbk.)
020			_z9781315622309 (ebook)
040			_aDLC _beng _erda _cDLC _dBD-SySUS
042			_apcc
050	0	0	_aJF1525.P8 _bP37 2017
082	0	0	_a352.748 _223 _bPAM
100	1		_aPasquier, Martial, _eauthor. _934081
245	1	0	_aMarketing management and communications in the public sector / _cMartial Pasquier and Jean-Patrick Villeneuve.
250			_a2nd Edition.
260			_aLondon [etc.] : _bRoutledge, _cc2018.
263			_a1706
300			_aX, 264 p. : _b il. ; _c24 cm.
490	0		_aRoutledge masters in public management
500			_aRevised edition of the authors' Marketing management and communications in the public sector, 2012.
504			_aIncludes bibliographical references and index.
505	0		_aPublic management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
650		0	_aGovernment publicity. _934082
650		0	_aCommunication in public administration. _934083
700	1		_aVilleneuve, Jean-Patrick, _eauthor. _934084
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c74800 _d74800