000			02474cam a22003858i 4500
001			sulb0073256
003			BD-SySUS
005			20200312101908.0
008			171121s2018 nyu b 001 0 eng
010			_a 2017035024
020			_a9781472440969 (hardback)
020			_z9781315590035 (ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
043			_aa------ _af------
050	0	0	_aHF5415.12.I74 _bI855 2018
082	0	0	_a658.80091767 _223 _bISL
245	0	0	_aIslamic marketing and branding : _btheory and practice / _cedited by T C Melewar and Sharifah Faridah Syed Alwi.
250			_aFirst Edition.
263			_a1803
264		1	_aNew York : _bRoutledge, _c2018.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / �Ozlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
650		0	_aMarketing _zIslamic countries. _934820
650		0	_aBranding (Marketing) _zIslamic countries. _934821
700	1		_aMelewar, T. C., _eeditor. _934822
700	1		_aAlwi, Sharifah Faridah Syed, _eeditor. _934823
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c75031 _d75031