000			02002cam a22003618i 4500
001			sulb0073257
003			BD-SySUS
005			20200312102617.0
008			170512s2017 enk b 001 0 eng
010			_a 2017006113
020			_a9781138181649 (hardback : alk. paper)
020			_a9781138181656 (pbk. : alk. paper)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1263 _b.F65 2017
082	0	0	_a658.7 _223 _bFOM
100	1		_aFolinas, Dimitris, _d1970- _eauthor. _934840
245	1	0	_aMarketing and supply chain management : _ba systemic approach / _cDimitris Folinas and Thomas Fotiadis.
263			_a1707
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2017.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
650		0	_aIndustrial marketing. _934841
650		0	_aBusiness logistics. _934842
776	0	8	_iOnline version: _aFolinas, Dimitris, 1970- author. _tMarketing and supply chain management _dAbingdon, Oxon ; New York, NY : Routledge, 2017 _z9781315646855 _w(DLC) 2017023690
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c75036 _d75036