| 000 | 01444cam a22003498i 4500 | ||
|---|---|---|---|
| 001 | sulb0073255 | ||
| 003 | BD-SySUS | ||
| 005 | 20200312104348.0 | ||
| 008 | 170502s2017 nyu 000 0 eng | ||
| 010 | _a 2017005832 | ||
| 020 | _a9781138695436 (hbk) | ||
| 020 | _a9781138695443 (pbk) | ||
| 020 | _z9781315526812 (ebk) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF6146.I58 _bJ87 2017 |
| 082 | 0 | 0 |
_a659.144 _223 _bJUI |
| 100 | 1 |
_aJuska, Jerome M., _eauthor. _934866 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska. |
| 263 | _a1708 | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2017. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 505 | 0 | _aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. | |
| 650 | 0 |
_aInternet advertising. _934867 |
|
| 650 | 0 |
_aInternet marketing. _934868 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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