000			01799cam a22003738i 4500
001			0073253
003			BD-SySUS
005			20200322165113.0
008			170720s2017 nyu 000 0 eng
010			_a 2017016297
020			_a9781138190672 (hbk)
020			_a9781138190689 (pbk)
020			_z9781315640914 (ebk)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _bS658 2017
082	0	0	_a658.8340285 _223 _bSPD
100	1		_aSponder, Marshall, _eauthor. _935678
245	1	0	_aDigital analytics for marketing / _cMarshall Sponder & Gohar F. Khan.
250			_a1 Edition.
263			_a1709
264		1	_aNew York : _bRoutledge, _c2017.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aPreface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
650		0	_aInternet marketing. _935679
650		0	_aSocial media. _935680
700	1		_aKhan, Gohar F., _eauthor. _935681
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c75263 _d75263