| 000 | 00898nam a22003017a 4500 | ||
|---|---|---|---|
| 001 | sulb0073985 | ||
| 003 | BD-SySUS | ||
| 005 | 20200903124235.0 | ||
| 008 | 200903s2018 ii b 001 0 engd | ||
| 020 | _a9781138567481 (hardback) | ||
| 020 | _a9780815359951 (pbk.) | ||
| 020 | _z9780203705810 (ebook) | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.82 _223 _bMUP |
| 100 | 1 |
_aMullin, Roddy, _eauthor. _936313 |
|
| 240 | 1 | 0 | _aSales promotion |
| 245 | 1 | 0 |
_aPromotional marketing / _cRoddy Mullin. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aIndia : _bRoutledge, _c2018. |
|
| 300 |
_axxiv,311 p. _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion. _936314 |
|
| 650 | 0 |
_aMarketing. _936315 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c75419 _d75419 |
||