000 00683nam a22002177a 4500
001 sulb0074723
003 BD-SySUS
005 20211024113159.0
008 211024s2018 ne a b 001 0 eng d
020 _a9781138058323
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_dBD-SySUS
082 0 4 _a658.802
_222
_bPES
100 1 _aPercy, Larry.
_937776
245 1 0 _aStrategic integrated marketing communication /
_cLarry Percy.
260 _aLondon :
_bRoutledge
_cc2018.
300 _axiiv, 305 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
_937777
650 0 _aStrategic planning.
_937778
942 _2ddc
_cBK
999 _c76070
_d76070